General data *
- Common/commercial name: Avellano, Avellano chileno
- Native name: Nefuén, Gevuín
- Scientific name: Gevuina avellana
- Foreign name: Avellano chileno, Chilean Hazel, Chilean Hazelnut
- Family: Proteaceae
- Location: Central Zone, South Zone
Gevuina avellana
Evergreen tree with a globular crown. It is up to 20 meters high and its trunk reaches a diameter of about 60 cm. In the open field, it branches from below, taking on a bushy appearance with a rounded crown. The leaves are compound with serrated edges. It stands out for its bright green foliage.
It has a white spotted, thin and slightly rough bark. The flowers and the cluster as a whole are beautiful and stylized. The heartwood is pink to light brown and the sapwood is differentiated, yellowish to reddish. The medullary rays are thick and appear in both tangential and radial cuts, in marked lines or spots. Despite belonging to a different order and family of trees, its edible fruit, the hazelnut, is very similar to the fruit of the common or European hazel (Corylus avellana), which is why the colonizers gave it its name.
This kind of graph defines, by means of a list of ten pairs of opposite concepts, how people perceive, and therefore, how they describe a specific wood, in this case from the sensory level, i.e., using the five human senses. It also allows a quick visual comparison with the results of the other woods under study.
Emotions can be organized into a circumplex by their intensity and positivity or negativity (review literature sources section for more detail). This allows a better understanding of affective experience. The most frequent coincidences (3 or more mentions) in the emotions reported by people with respect to each species are shown. The name and number of mentions each emotion had can be seen by positioning the cursor over each circle.
This graph shows the total number of emotions that people reported experiencing when interacting with each wood species, and the percentages of positive and negative emotions out of that total.
This graph defines, by means of ten pairs of opposing concepts, how people perceive each wood, in this case interpretively, i.e., according to the meanings and associations they attach to each species. It also allows a quick visual comparison with the results of the other woods under study.
Materials possess meanings that are related to our previous experience, culture, background, etc. People freely associated the different woods with words that arose spontaneously to them. The words that were repeated most frequently (3 or more mentions) and the number of times they appeared are presented.
Using specialized eyetracking software and equipment, we defined how long people fixated their gaze on a specific point. The graph shows how many seconds, in total, each species was observed by showing them all together (for 45 seconds) to a total of 100 people (one person at a time). The positions of the woods were changed during the process to avoid significantly influencing them.
Using the same eye-tracking tools, "heat maps" are created, which clearly show those species on which people tend to fixate their gaze the most (500 milliseconds or more looking at the same point) and how those fixations are distributed among all of them. The areas where the gaze of the 100 people (one at a time) fixated the most (though not necessarily the longest) while looking at all the woods for 45 seconds are highlighted in warmer colors.
The specialized software Imotions and its facial gesture reading module were used. Using an HD camera the software can capture people's micro-expressions while interacting with wood and translate them into these seven predefined emotions. The graph presents the average in which people showed these emotions when exploring the species with all their senses for thirty seconds.
Emotions are brief, variable events. Imotions software was used to capture changes in people's microexpressions during the time they first interacted with samples of each wood (thirty seconds) and report variations in the emotions they experienced.
Based on people's preferences about the options presented, the uses and applications that were most frequently associated with each species from experience and perception were defined, in contrast to what was suggested from technical aspects and specialized literature, which is shown at the beginning of each species card.
Based on the options presented, the finishes and production processes that people suggest most frequently for each species from their experience and perception were defined, in contrast to what was established from technical parameters, defined at the beginning of each species sheet.
García, N. & Ormazabal, C. (2008). Arboles Nativos de Chile [Native trees from Chile] (p.127). Enersis S.A.
Hernández, G.. & Pinilla, J.C. (2010). Propiedades de la maderas de especies forestales nativas y exóticas de Chile [Properties of the wood of native and exotic forest species from Chile] (p.29). INFOR.
Loewe Muñoz, V. F., Delard R., C., & Alvarez Contreras, A. (2017). Plantaciones de avellano chileno (Gevuina avellana Mol.) una alternativa para producir madera de alto valor en Chile [Chilean hazelnut (Gevuina avellana Mol.) plantations, an alternative to produce high value timber in Chile] (pp.49–68). Ciencia & Investigación Forestal, 23(1).
Loewe Muñoz, V., Klein, F., Pineda Bravo, G. (1997). Avellano chileno. Gevuina avellana. Monografía [Chilean hazel. Gevuina avellana. Monograph] (p.23). INFOR.
Photographs of foliage and flowers of each species belong to www.chilebosque.cl and their use was authorized by Diego Alarcón under the academic and non-profit context of this project.
The photographs of the different woods were taken by Francisco Rojas Miranda, who was part of the project team.
The circumflex model of emotions used is based on: Scherer, K. R. (2000) Emotion. In M. Hewstone & W. Stroebe (Eds.). Introduction to Social Psychology: A European perspective (3rd. ed., pp. 151-191).